By Jessie Lee.
The 30th Anniversary of the Woodford Folk Festival has gained a record number of presale tickets with a 12 per cent jump compared to last year’s sales.
Woodford Folk Festival director Bill Hauritz said at this stage there would not be any special celebration, instead he likes to look at what is to come.
“In my opinion, I don’t think there is much benefit in pausing and looking back over 30 years … I’d rather use it as a pause and look forward,” Mr Hauritz said.
Since the 2010/11 Brisbane floods, Woodford has been in financial recovery.
Unfortunately the mud and constant rain put a damper on the event with people reluctant to return.
However, Mr Hauritz said the past four year’s weather has been great but the reason behind the success of the festival is the experience not the weather.
“Our growth marketing plan is very simple, if we do a really good job of looking after our patrons, they’ll come back next year and bring their friends,” Mr Hauritz said.
“We want to sell a fantastic experience for people to come along to.
“The superstar of our festival is the visual arts.
“When you walk in to that site, we want it to take your breath away.”
Rachel McGhee, 21, has attended the festival for the past three years and loves the laidback atmosphere. She said there is so much going on she doesn’t want to miss out.
“I really love returning to Woodford,” Miss McGhee said.
“There is so much going on and so much to see, I just don’t want to miss out.
“The atmosphere is what I love the most, everyone’s there for the same reason, to have a good time with friends and family.”
In 2014 the Woodford Folk Festival won the Tourism Australia Gold Award, triumphing the Melbourne Cup and Adelaide Show.
The diversity of acts at the festival from music, poetry, dance, comedy and politics seem to make it a winner and great for everyone.
Mr Hauritz said from children to grandparents attend the event with one-third of patrons coming from interstate, but an increase in sales to overseas patrons is building rapidly.
“We are doing extremely well for interstate visitation … [but] we are noticing an increase in numbers coming from California, New Zealand, Signapore, West Germany and the UK,” Mr Hauritz said.
The program will be released on Saturday, October 17, 2015.
By Jessie Lee.